Drawing inspiration from a spectrum of contemporary romance authors after diving feet first into fan fiction for the series Outlander, Simpson says, “I took the sensual for inspiration, and the beginning of ‘High Tide’ was a research query of what idioms or phrases other cultures use for orgasm.” The accompanying video, created with a DIY ethos, utilizes found footage to provide an evocative filmic companion to the metaphorical images of sensuality within Simpson’s lyrics.

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The sprawling seven minute track offers a scathing critique of contemporary culture’s tendency to sell perfectionism without any promise of moral salvation set atop searing lead guitars and pulsing rhythms. Bassist/vocalist (and current Built to Spill member) Melanie Radford also shares, “We performed this song live on our Winter tour with Built to Spill a couple years ago and it became an instant favorite. It has a nice build and performing it live has been incredibly satisfying.”

The video, created with the help of director Grant Osman, animator James W.A.R. Lloyd, and Boise experimental dance group Corevette Collective, is a perfect visual accompaniment; a heady hybrid of live action and animation about an all-controlling entity molding us through our phones, and the desperate attempts to free ourselves from its technocratic grasp.

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