The official music video is a reflection of these emotions and features Kelsea in her power, brandishing a knife on a New Jersey road as she’s confronted with reality. Directed by Ella Sinskey and Colter Fellows (Lip Critic, Isabella Lovestory, etc.), the concept for the video grew from Kelsea’s desire for a “fever dream Coyote Ugly bar dance sequence,” which was choreographed by Matilda Sakomoto.

Speaking about the new song and video, Kelsea shares, “Initially, I wrote this all on guitar and a GarageBand drum beat in 2022 or 2023, none of which made it into the final version. I came home from a night with a guy during which I had a pretty unpleasant memory pop up and wig me out during what was supposed to be a fun time.  It unlocked a lot of unpleasant memories/anger during what was supposed to be a sexy, fun time, and I wanted to turn it into a celebration of catharsis.  This song also points a lot to repeated patterns and how we find ourselves back inside of what we’re trying to get away from.  I walked manically around Maria Hernandez Park for a couple of hours when we were close to being done and wrote layers of vocal parts that all go over each other at the end of the song. I had the video idea for ‘Cashout’ over 2 years before I was finally able to make it.  I knew that I wanted some fever dream Coyote Ugly bar dance sequence interspersed with knife flipping on the side of the road where I grew up in South Jersey.  The song deals with uncomfortable memories and feeling stuck/frozen, so I wanted to turn the video into a fantasy/celebration of the anger to express what couldn’t be in a previously frozen state.

Sunk Cost Fantasy:

1. Intro
2. Still
3. Sinking/Soaring
4. Salty
5. Celsius
6. Side of the Road
7. Cashout
8. Triple A (as a healer)
9. Judy
10. Further Away
11. Unspent

The post Blums announces debut album Sunk Cost Fantasy; shares anthemic new single ‘Cashout’ appeared first on She Makes Music.

Alongside the song, an official music video directed by Ava Burka and Marianna Kamiaklioyis premieres today. Documenting a hazy, disillusioned world of dilapidated houses and glamorous performances, the video for ‘Sinking/Soaring’ shows the contrast between high highs and low lows.

Speaking about the new song and video, Kelsea shares, “The song comes from a place of being trapped in the head, self-obsessed, miserable, tormented by loneliness, and disgusted because I was aware my problems are so small compared to the world at large. I wrote this in 2019.  The previous year I was working as a hostess at a jazz club so I feel like I had a lot of that in my head, or at least the image of ‘jazz singer.’  I was living with Sasha Berliner, a dear friend of mine and a jazz vibraphonist.  She plays some vibraphone on this track (as well as keys), and when I was stumped on where to go I played it for her and she gave me the perfect missing chord for the 2nd and 3rd choruses. Kirk, my incredibly brilliant producer, had me write out certain syllables of each word and sing them in different melodies to do this incredible, weird effect at the bridge, freaky genius style.”

The post Blums shares debut single & video ‘Sinking/Soaring’ appeared first on She Makes Music.