“‘In My Pocket’ is our ode to the ride-or-dies. Anyone who’s been in a band or long-term relationship knows that given enough years, you end up disagreeing about the same stuff over and over,” says Schat. “A big part of showing love in those moments is commitment to forging on. No matter how often the same friction might arise, the humility required to say ‘I’m flawed, let’s try again’ is the foundation of what makes this relationship so meaningful to us.“

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The band today releases the album’s thematic centerpiece, the single and video ‘e-Asphyxiation.’ The guitar-driven electro-pop ballad confronts the cyberpunk conceit of “high-tech low-life” — the difficult task of remaining human in the dehumanizing world we have built.

Cafuné shares, “Every time you doom-scroll, you’re letting your phone choke you out. Wake up, check the feed, feel bad about yourself – rinse and repeat. Even the ‘good stuff’ on the Internet doesn’t feel fun or sustainable anymore. The world has never seemed more connected and further apart at the same time, stuck in a cycle of ‘e-Asphyxiation.’ Why do I have to prove that I am alive online?”

Today’s official video, directed by Akram Shah, exists in a cold space somewhere between the flesh and the digital ether. Yoo and Schat introduce the hazy visual world that Bite Reality exists within.

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