At its core, ‘Unapologetic’ is about self-acceptance in a world that often rewards conformity. “It’s for anyone who’s sick of having to apologize for being themself,” Em explains. “People are so caught up in trying to be something they are not, which in turn makes them frown upon people who are comfortable in their own skin and being themselves unapologetically.”

That message of self-possession runs through every part of the song. One of Em’s favourite lines, “twisted copacetic,” captures the spirit perfectly. Playful and sharp, the lyric flips the meaning of “copacetic” on its head, suggesting that everything might be fine, just not in the way people expect. It’s a small phrase that says a lot about Em’s perspective: embracing what feels true even if it doesn’t fit neatly into anyone else’s idea of order.

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