“Here we really hear Dolly’s Delusion kicking into overdrive. Ultimately it’s a song about the addictive desire for attention; where the extremities are limitless, self sabotaging is turned up to 100, the stories we tell ourselves and others are grotesquely heightened for dramatic effect, and the need for validation becomes our own personal first language”, Greta comments on the track.

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Dolly, the character at the heart of it all, is a vocal chameleon that slips between personas with theatrical flair, sass, and just the right amount of menace. Inspired by everything from the high-concept gloss of Y2K music videos to the campy thrills of vintage horror movies, she’s like the long-lost fourth Powerpuff Girl, if she’d escaped the lab and discovered platform heels, chaos, and a killer stage presence.

Greta Isaac, together with longtime visual collaborator and friend Karina Barberis, developed Dolly, who they describe as ”a character of extremes. She is the mania that runs beneath a rationalised exterior; the vision you might have of screaming at someone you smile politely to instead, the thought you have of jumping off a high building but never doing it, the disturbed, hyper, playful, imaginative parts of us we subdue. Dolly Zoom is a character born out of restriction and ordinariness, a means of unleashing the messy parts of us that society wants us to conform to”.

As a glimpse of things to come, Greta today reveals first single ‘Soft Scoop Talking Dog’, a jumpstart and first glimpse into the world of Dolly Zoom. Described by Greta, in her own words, as a spinny headfuck that can’t quite be placed, she wrote the track alongside Martin Luke Brown, Mark Elliot, Matt Zara, and it was produced by Matt Zara and Dan Bartlett. As a nod to Greta’s roots, the accompanying visualiser features Welsh translated lyrics.

“Soft Scoop Talking Dog is our janky, explosive introduction to Dolly – born from the feeling of being trapped within a claustrophobic room of how we think we should look or behave or speak. Dolly kicks that door down, emerges from the chaos outside, grabs you by the hand and grins at you through a seductive haze of (vape) smoke and promises, she whispers, “come with me, it doesn’t have to be this way”, comments Greta on the new single.

The post Greta Isaac unleashes alter ego and announces new EP. Listen to new single ‘SOFT SCOOP TALKING DOG’ appeared first on She Makes Music.

I Think You’d Hate It Here is the follow-up to 2021’s sensational debut EP Pessimist. Continuing her knack for weaving huge pop melodies through tight folk influenced harmonies, the new collection takes Greta’s songwriting and cross-genre prowess to the next level. Switching with ease between graceful ballads and massive pop anthems, Greta took a slightly different approach to writing this EP. Rather than needing every song to result in some personal epiphany, she allowed herself to trace ideas and thoughts.

Greta’s friendships and collaborations with fellow musicians Dodie and Orla Gartland have also had an impact on the EP’s creation, and has seen Greta direct some of Orla’s videos too.

We sat down with Greta to have a chat about what she’s been up to, the making of I Think You’d Hate It Here, her new visual aesthetic and more. Read the Q&A below.

Hi Greta! How are you? It’s been a year since we last had a chat with you. What has life been like since then?

“Ello Ello! I’m GOOD thanks how are you? It has been a year yes! Crazy. I feel like so much and so very little has changed in a year. I don’t have eyebrows now I guess? And I have white hair? My cactus has died which is sad. Other than that, life is pretty much the same.”

I am very well, thank you for asking! You have just released your new EP I Think You’d Hate It Here. What can you tell us about the record? How does it compare with your previous release Pessimist?

“This new EP definitely feels like the evil twin of Pessimist. But like.. a hot evil twin you know? hahaha. This EP talks about some whacky stuff and the rawest of human emotion that I think I’ve ever felt.. I feel like with every release and every project I’m getting closer to my full form but I don’t ever really intend on arriving there. My partner says “we’re always becoming” and even though this EP feels really exciting and the most “myself” I’ve ever been, I feel like I’m just looking forward to the next thing now. I still want to sit and enjoy how this feels though. Feels nice. Feels cosy.”

We are loving the whole visual aesthetic for this project. What/who did you take inspiration from?

“Thanks! I’ve always leaned really heavily on visual storytelling and only in the last year I’ve properly let that become the main driving force to my project. That’s down to my creative partners Karina Barberis and Suzie Walsh. They’re fantastic educators in their field of fashion and photography and I feel deeply inspired by them all the time. I also love the growing community of sustainable fashion designers in London and their commitment to repurposing and creating amazing pieces whilst also doing their bit.”

What was the songwriting/production process for the new EP like? Did you do anything differently this time around? Any challenges?

“We wrote most of the EP in a cottage in Hereford a few years ago. I wrote the songs with 3 of my closest pals and we cooked food and went on walks and had just had a nice time basically. I think writing songs has always felt quite full of pressure and has been a daunting task for me haha but recently, having being more playful in my visuals, it’s helped me become more playful in my songwriting too.”

Finally, what else is next for you? Any shows coming up? We would love to see a collab between yourself, Orla and dodie. Is that something that could happen in the future?

“There’s lots coming. A lot of music. A lot of collaborations. Keep yer eyes peeled! hehe.”

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