Produced by longtime collaborator Jori Roosberg, ‘GUM’ showcases the process of experimentation and marks the beginning of a sonic evolution for the Finnish star, who is currently based in Mexico City. Her poppiest outing yet, infectious beats compliment her unique English and Spanish mix. Joalin explains: “’GUM’ is a side of me that hasn’t been heard yet, it takes inspiration from my deep love of Michael Jackson’s music and aesthetic and my adoration for popping.”

Accompanying the single is a video which was filmed in Mexico City with local director Antonella Dellarossa, with the help of an all female production team. The video, which features Joalin in both the male and female roles, pays homage to the street dance style of popping which she fell in love with at the age of 9.

The post Joalin announces new mixtape & shares lead single/video ‘GUM’ appeared first on She Makes Music.

On ‘La Chica-cá’, the 22 year old artist and dancer is revelling in the power of vulnerability. A play on Spanish slang that translates to ‘this girl right here’, the co-produced ‘La Chica-cá’ follows Joalin’s emotional journey through accountability and memories of a love past. “I’m sure I did many things wrong; I could’ve tried just a bit harder,” she coos over atmospheric keys and an intoxicatingly lo-fi dembow rhythm. “There’s a lot of soul and feeling in my music,” she says. “I leave a part of me in the songs.”

About the video, set in a snowy Finnish landscape, Joalin said: “This music video was a very last minute thing and to be honest I was a little scared for how it would turn out, but I liked the pressure. I loved being able to direct and act at the same time. We had a small but amazing team and filming the music video was super fun. I was freezing 80% of the time, although I was the one that picked the location so I suffered in silence”.

The post JOALIN shares a new co-produced single and co-directed video, ‘La Chica-cá’ appeared first on She Makes Music.