‘Cynthia’ is a wildly inventive, infectious single from London-based MAY. It is pop music in the best traditions – daring and original, in which MAY pushes and pulls the boundaries to create a thrilling and unique piece of music. It is set to build on the wide critical-acclaim that she has built since starting to release music last year. ‘Cynthia’ and the forthcoming debut EP have been written and produced entirely by MAY.

On the track MAY says: “‘Cynthia’ is my fourth single to date, written and produced by myself, made across several studios including Studio 13 (Founded by Damon Albarn), young space and at home. Through elastic saccharine synths, gliding strings and deep resonant 808’s beat, we find ourselves looking through a rose tinted lens to a domestic world inhabited by the fictional character Cynthia, inspired by the work of performance artist Shana Moulton. The lyrics explore how freedom and fantasy can be found within the practice of our domestic everyday routines, such as skin rituals, or even bored lying in bed in the morning. These routines transcend us into the theatres of our imaginations.”

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‘PHONE ME’ is playful and bold, the start of a new chapter for this multi-talented new artist based in London. It is deeply affecting, daring and confident. A Central Saint Martins fine art graduate, MAY is inspired by music, art, fashion and more, blending these to create something unique and irresistible, building a world that is set to grow and grow this year. Her songs feature gliding strings and characterful vocals that weave around muddy hip-hop-inspired beats. It’s a combination that adds up to something truly special in MAY’s hands.

MAY explains the track – “’PHONE ME’ pushes and pulls between the feeling of being completely out of control to having complete control. Through explosive distorted beats, and delicate melody, the track expresses frustrations with succumbing to our addictions whether being to technology, a habit, or to a person. Juxtaposed with a deep longing for that one thing we want the most. The changing tones of voice could be said to be different parts of me, exaggerated and humorous, playing with the idea of characters and versions of ourselves we play and flip between in our daily lives, showing both vulnerability and power.”

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