A powerful and searing track about personal experiences with being groomed, ‘There’s a Part I Can’t Get Back’ finds Cumming “as intentional and direct as possible,” as she grapples with what she encountered. Central to the themes of the record, the video for ‘There’s a Part I Can’t Get Back’ finds all three members of Sunflower Bean supporting one another as they fight to regain their footing.

Cumming explains of the track: “This song is about the lasting scars of grooming—the parts of yourself that are stolen and the anger you carry because of it. It came to me in such a raw and direct way, there was no second-guessing or wondering how I felt. I didn’t want to write a song about being healed, I wanted to be angry about needing to heal at all. The line, ‘If I die before I wake, I pray the Lord lets me get even first,’ is important because it captures the intensity of these feelings and how they go beyond logic. I am confronting the pain and the questions that will never be answered.”

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While the album’s first single ‘Champagne Taste’ found Cumming channeling Iggy Pop, ‘Nothing Romantic’ features power cords that harken back to arena-ready hits of the ‘70s and ‘80s by Heart, Pat Benatar, or Joan Jett, with piano from Roger Joseph Manning Jr. (co-founder of legendary power-pop band Jellyfish).

“‘Nothing Romantic’ is about rejecting the myth of the tortured artist—realizing that the joys of creativity don’t have to come from the lows of misery,” the band explains. “The video mirrors this journey, capturing our lives as touring musicians in between nightmarish performances. From green rooms to lost highways, we travel from town to town, feeling alive only in the escape of our show. There’s tension between the connection and solitude; on stage, we’re together, sharing our music with others but later isolation and the price of our sacrifices creep in.”

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The first single off of Mortal Primetime is ‘Champagne Taste,’ a fuzzed-out anthem of reckless determination. A nod to Sunflower Bean’s long-time alias when performing secret shows to test out new material, ‘Champagne Taste’ features feral guitar riffs, soaring power chords and vocals that find Cumming channeling Iggy Pop circa The Idiot. The band explains, “This song came after a period that felt like rock bottom for the band. It is about feeling beaten down but still driving forward, to keep faith, to grow and to continue to create on our own terms, our Mortal Primetime.“

Mortal Primetime:

1. Champagne Taste
2. Nothing Romantic
3. Waiting For The Rain
4. Look What You’ve Done To Me
5. I Knew Love
6. Take Out Your Insides
7. There’s A Part I Can’t Get Back
8. Please Rewind
9. Shooting Star
10. Sunshine

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Now, the band doubles down on this exciting direction with new single ‘Teach Me To Be Bad.’ A song, the band explain, about how “a chance meeting with a special person can change your life forever. It can be exhilarating and frightening to fall madly for someone you barely know.”

The music videos for ‘Teach Me To Be Bad’ and ‘Shake’ are part of a 14-minute performance based video to showcase each track via an interpretation of the natural elements: earth, wind, water, fire, and metal.

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