It features a deliciously devastating synth line and poignant production, gutting in its raw power that Magi has come to embody with this forthcoming project – POWER HOUSE – available on all digital platforms on July 10.

“Female characters in film are often reduced to this trope, simply a device used to further the plot of the male protagonist” Magi explains. “This is a role and, at its worst, an expectation many men in real life will cast onto their female counterparts. The only function of women in their eyes is being a sexual object or a tool to aid them in their growth.” With pixxxie, Magi Merlin reminds us that this pernicious ideal is not merely a product of man-made fiction, but a reflection of our society.

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As Magi puts it, “‘So Smart’ is an ode to finding sympathy for your own self. We made it in Mexico City and I ended up having a full meltdown, broke ten years of vegetarianism over a taco and felt like a complete fraud. Funky told me I had to be nicer to myself, and then Sam played the song back and that line was just there: ‘I’ll push to be kinder to myself… I guess.’ It’s essentially about getting over myself in the most empathetic way possible.”

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“I wanted to open the project with something loud, flashy, and seemingly arrogant. The track, though, is a kind of façade. I’ve felt as confident as ‘SpiceKick’ sounds, but that feeling can’t last forever, perhaps it shouldn’t. Sometimes arrogance becomes a cover for fear and inadequacy. The mask slips at the end when I tell the listener to save themselves from me. ‘SpiceKick’ is an ode to ego and self-confidence, something that can curdle into self-loathing if left unchecked.”

Screw the soft launch. Magi’s target audience is her fellow obsessives, she sings directly to the listener pressed up against the other side of the screen’s glass. She coined her own genre for it: Broken R&B, less a marketing term than an honest account of how she works, co-writing and co-producing with long-time collaborator Funkywhat, leading on her own art direction, shaping a visual world as self-defined and infectious as the music.

Power House:

1. Welcome Home
2. SpiceKick
3. EAT!ME!OUT!
4. So Smart
5. Thank You!!!
6. WHIP
7. Crawl
8. pixxxie
9. Workout
10. Salt
11. POPSTAR
12. Wtvr

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Over a clutter of hypnotic percussions, raw synth leads and rumbling 808s, Kaya Hoax spits verses that oscillate between fierce proclamations of independence and glimpses of utter vulnerability.

After a handful of remarkable shows around Quebec, including an incendiary set during POP Montreal, Kaya Hoax is set to release her first EP Baby Gear in May. With hyperactive hooks, infectious bass lines and earworm melodies, she presents a distinctive vision of digital bangers for irreverent femme vibes.

The next single to be unveiled from Baby Gear is ‘Hot Girls with ADD’. On this imposing banger, Kaya Hoax teams up with Magi Merlin, trading bratty verses that boast and shrug like the inner dialog of a teenage psyche. With menacing synths and a dancehall-inspired groove created alongside producer Loxley, the track casts a sonic vision that feels both urgent and celebratory. ‘Hot Girls with ADD’ is about conserving a childlike spirit on the grind, imagining oneself as an exhausted future mother, and ultimately about just wanting to get down and shake it off after a long day’s work.

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