With debut album Big Dog out this Friday via Sub Pop (worldwide) and Royal Mountain Records (Canada), Bria Salmena shares the electrifying new single and video ‘Rags’, directed by Julia Hendrickson and Justin Aranha, which follows recent singles ‘Stretch the Struggle’ and ‘Hammer.’

‘Rags’ is a song about transgressive rage and the catharsis that is possible when it’s given permission to move freely through the body. Inspired by the X-ray photography series of co-director Justin Aranha, the ‘Rags’ video is a visual exploration of what it feels like to strip away things that no longer serve you, a theme that we see throughout the album. The video centers the “body” of the community as the vehicle through which rage can be shared, held, and transformed. Surrounded by Bria’s friends and community, a heightened collective vulnerability and connection to rage is redefined by togetherness.

From Salmena, “In writing ‘Rags’ and developing the video concept in collaboration with director Julia Hendrickson, “accommodation” revealed itself as the foundation of the rage we were both drawing inspiration from. Altering your values to accommodate external expectations was a feeling I knew all too well from my adolescence. When I realized I was losing myself, as an adult, to the same vices of external validation, I felt like an angry teenage girl all over again. As a way of reconciling this self-awareness, I sat in my bedroom and tried to write a song my fifteen-year-old self would want to hear.”

Director Julia Hendrickson shares, “When I first heard ‘Rags,’ I was moved by its raw anger, intensity, and sexuality—a fierce, youthful, and self-assured energy. I knew I wanted the video to capture those same qualities. There’s so much to be angry about right now, and Bria’s rage carves out a space where you can scream alongside her.”