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Photo credit: Maddy Gower

Girl Apocrypha shares striking new single/video ‘Madonna’

Brighton’s Grunge-Meets-Synth-Pop solo artist Girl Apocrypha releases the new single ‘MADONNA’. Following the success of the debut single ‘Dealer’, the new single showcases the striking blend of alt-rock grit, playful electronica and sharp vocal delivery which moves between spoken-word before reaching the melodic flourish of the chorus.

Recorded alongside produced by Jag Jago (The Maccabees, Cassyette, Jamie T), ‘MADONNA’ is at once dark and gritty, yet retains an accessible commercial edge. Drawing influence from the darker edges of bands like Interpol, Placebo and Nine Inch Nails, alongside the pop sensibilities of Lady Gaga, Grimes and The Dare, Girl Apocrypha’s sound exists in the tension between grit and gloss, ultimately sitting in a mid-ground between grunge and synth-pop.

Growing from its synth led verse and spoken vocals the track reaches its explosive chorus as crunching distorted guitars bring an expansive pay off to contrast the lo-fi electronics of the verse.

Speaking about the track, Emia explains: “’MADONNA’ is probably one of the stupidest songs I have ever written and for that reason, it’s also one of my favourites. It’s obnoxious, camp, and such a celebration of the pop music that I grew up listening to and still love. Strangely, I wrote it at the same time as I wrote my, much more depressing, debut single ‘Dealer’ – it was a pretty hard time for me personally, but I did genuinely wake up from a strange dream about, well, everything I describe in MADONNA, and so I spent the day writing and recording the demo; for a few hours I was able to escape my real life and just indulge in this fun, shiny world where things were still bright and funny and completely unserious. To me, that’s what pop music is all about.”

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