Finland-via-Mexico artist and dancer Joalin (pronounced Jo-ah-lin) today announces a new five track mixtape, CAMALEÓN, out 20 June 2025 via Because London Records. Today she shares the lead single / video, ‘GUM’.

Produced by longtime collaborator Jori Roosberg, ‘GUM’ showcases the process of experimentation and marks the beginning of a sonic evolution for the Finnish star, who is currently based in Mexico City. Her poppiest outing yet, infectious beats compliment her unique English and Spanish mix. Joalin explains: “’GUM’ is a side of me that hasn’t been heard yet, it takes inspiration from my deep love of Michael Jackson’s music and aesthetic and my adoration for popping.”

Accompanying the single is a video which was filmed in Mexico City with local director Antonella Dellarossa, with the help of an all female production team. The video, which features Joalin in both the male and female roles, pays homage to the street dance style of popping which she fell in love with at the age of 9.