Emerging Liverpool based artist Mina My shares her blissful new single, ‘I won’t say it (I love you)’, a stirring preview of her upcoming debut EP, The Mall Experiment. The track begins as a soft, harmonious indie ballad and gradually builds to a bold, rock-infused climax, showcasing both her tender vulnerability and raw emotion. With this release, Mina reveals her duality – sweet and introspective, yet unafraid to push into more alternative, powerful territory. Her emotion pours through the rising intensity of the song, making it a compelling listen from start to finish.

Speaking on the story behind the song, Mina My shares; ‘‘I won’t say it (I love you)’ is a love song about holding hands, dancing, spending every minute with each other, falling in love… but not saying those 3 words. Not fully committing to each other. It’s no big deal. We all know how it ends. It’ll all go up in flames.

“The build up in emotion and intensity throughout the song portrays the frustration of feeling stuck and unsure of where the relationship is going, up until the end, where I finally sing ‘I love you’.”