Hot off the first leg of a stacked European tour that saw Patriarchy sharing stages with acts like Peaches, Sextile, Marie Davidson, and Martin Rev, the LA underground darlings are gearing up to share their seductive new single, ‘New Way,’ today. Produced by Twin Shadow, it’s the second entry in the band’s Summer of Singles in advance of their upcoming Manual for Dying LP — and with its pulsing, provocative chorus, it just might be a strong contender for “Song of the Summer.”
“We wanted to make a filthy fun dance floor banger with big guitars in the spirit of Rammstein or KMFDM,” Patriarchy says. “Something that hits hard enough to move your body, and playful enough to make you blush.”
In classic Patriarchy fashion, ‘New Way’ straddles genres in a way that will feel like a natural progression of what fans have come to expect from the band, with throbbing synths, driving metal guitars, and winking lyrics that draw their power from what’s left (suggestively) unspoken.
“The hook lands right before each chorus — ‘a new way to…’ — leaving the listener to fill in the blanks while getting hit with infectious guitar riffs and sampled moans,” Patriarchy says. “Lyrically, we were drawn to suggestion — undefined desires, fluid identities, the tension of holding back in an age obsessed with oversharing. It felt more subversive to leave something unsaid — to rob the listener of the word they’re used to getting.”
