Snail Mail — the project of Lindsey Jordan — recently announced her highly anticipated third album, Ricochet, due out March 27 on Matador Records. Today she returns with a new single and music video for ‘My Maker’, which was co-produced by Jordan, alongside Aron Kobayashi Ritch (Momma). The single-take hot air balloon music video echoes lyrics about flying a plane to heaven, drinking at the airport bar, and below.
Lindsey on ‘My Maker’: “’My Maker’ was the lyrical jumping off point of the record, the anchor that helped me build the rest of the album around it. I kept thinking about the line “it’s just sky,” which obviously meant we had to make a video in a hot air balloon. It took six canceled rides for that to happen, but we finally got up there. I wanted the video to reference the lyrics about mortality, but also about the freedom that comes with realizing fate is out of your hands.”
