On ‘No ID,’ produced by Softmax and partner Sam Hudgens, featuring guitar from Cameron Winter collaborator and MGMT guitarist James Richardson, and mixed by Joel Ford (Ford + Lopatin), the idiosyncratic singer-songwriter and producer critiques the difficulty musicians face in needing and seeking approval and support within the very system which allows for music to be made and released only with impossible caveats. Inauthenticity and irony are therefore baked into the promotional structure, to which ‘No ID’ is no exception.

With the catchy and self-referential track, Softmax begrudgingly partakes in the whole song and dance, a theme which she extends to the artwork, posing unenthusiastically in front of blown up photos of the American wilderness taken on her real life adventures.