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SYTË release new single ‘Where Did the Love Go’

Fusing pop-perfect hooks with a laid back indie style, SYTË (meaning “eyes” in Albanian) are making their mark in the alt-pop scene. Based in New York, the group has an abundant blend of musical backgrounds, with elements of R&B, pop, indie, metal and Jazz, creating a sound and vibe that transcends genre, geography, age and gender.

Their new single ‘Where Did the Love Go’ was written after three long months of isolation. Feeling disconnected from the world and missing out on a European tour due to the pandemic, Kaja penned the lyrics after finally reuniting with a friend, causing a burst of inspiration and the creation of this soulful tune. The sultry-hued vocals are a perfect complement to the funk-driven bassline, twinkling keys and groove-laden percussion, resulting in this vibrant, yet sonically textured track.  

Hoping to encourage people to express their seemingly-niche emotions, the band write music about acknowledging and navigating through destructive thoughts and patterns. Wanting to see popular music shift to a more introspective and intentional place, the band expressed, “Documenting these overlooked emotions can help bring humanity together and highlight how much more similar we are to one another than we think”.

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