Continuing to build anticipation for her third full-length album, Mnemonics, releasing on November 7 via Mother West, New York-based alt-folk singer-songwriter Amy Jay shares the new single, ‘Margins.’

The album is titled to represent the mnemonic devices she birthed while “writing my inner monologue” during and outside of therapy sessions, to help Jay with the work-in-progress of the human condition. “The songs were subconscious mantras that I synthesized over time while making internal progress, Jay says. “It’s amazing how many times I needed to hear such transformative truths before they stuck. When I realized what I was doing through these sonic notes-to-self, everything clicked.”

Mnemonics takes such hefty internal work and translates everything into ear-pricking songs that alternatingly float, stun, and comfort. And with Jay’s sly observations and embrace of nervous laughter in awkward situations, she infuses a sense of levity in the album.

‘Margins’ is based on the mantra, “Remember to face the fear, not go around it,” and was inspired by a moment when Jay found herself startled by her own shadow.