Maryland-born, LA-based artist Dana McCoy makes a major statement with her gripping alt-R&B single ‘Important’ – the first from her forthcoming debut EP To Those Who Wait.

Entering the EP era in a stunning capacity, Dana’s signature style of lavish musicality shines again on ‘Important’. Producing sophisticated R&B with an electronic soul, the silky slow burn of lingering harmonies matched with Dana’s commanding vocal ebb and flow in a hauntingly beautiful but assured performance. As her voice floats atop a colourful, multi-layered track to tell a story of empowerment, mixings of classic back beats and a fresh production allow Dana to masterfully sit in the parallels, emerging with a unique sound both classy and contemporary.

In a statement about the song, Dana says: “’Important’ is the funny clap-back at anyone who’s ever had your name in their mouth. Taking the power back and twisting that attention into a good thing. You’ve made me the centrepiece of your life. Beyoncé said, “You know you that bitch when you cause all this conversation” and this song is my own sort of interpretation of that.”