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Flora Hibberd shares new single ‘Jesse’

Indie-folk artist Flora Hibberd has shared her latest offering, ‘Jesse,’ the fourth single from her highly anticipated debut LP, Swirl, out January 17 via 22Twenty.

Replete with lush instrumentation and Hibberd’s warm, distinctive vocals, the song playfully conjures feelings of anticipation and excitement. With it comes a charming, animated lyric video by bandmate Victor Claass.

About the making of the video, Claass says: “Flora and I hang out in museums a lot. Suppose we both get a lot of inspiration from images, if not from the sensitive world in general. In summer we found ourselves wandering the Jardin des Plantes with no plans for the day, so we climbed up to the mezzanine of the palaeontology gallery of the Paris Natural History museum, where the fossil collection is displayed. I was struck by the mysterious seventies charm of the explanatory panels above the display cases. They seem stuck in time, and somehow mirror the post-war abstract movement in the visual arts. The painstakingly detailed organic drawings mixed with blocky sans serif text, all glued to the boards by hand, with some edges now peeling off and the colours a little faded, are so pleasing to look at. I suddenly came up with the idea of a music video for ‘Jesse’ that would playfully animate them, without trying to illustrate the song or necessarily be ‘relevant’ to it. But in the end, and that’s the magic of putting words, forms and sounds together, the whole thing sort of makes sense. ‘Jesse’, and Flora’s songs more broadly, are very much about the shape of things, about knowledge, about language and its limits. Here, her lyrics take over the intricate jargon of science, to the point where words vanish entirely, as if under their own weight. Along the way, insects, minerals, plants and other various swirly forms dance around.”

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