Legendary artist, Raincoats co-founder, songwriter, filmmaker, and feminist icon Gina Birch shares new single ‘Doom Monger’ taken from her eagerly awaited second solo album, Trouble, arriving via Third Man Records on July 11. An official music video – directed by Birch and famed photographer/filmmaker Dean Chalkley – is streaming now on YouTube.

Birch succinctly explains the feelings behind the song, “This is about the world going to hell in a handcart, feeling overwhelmed, but yearning for peace and happiness.”

Diving into the processes involved in the making of the video, she shares, “At art school I had made a 16mm film made up of nine Super 8 screens of a friend, standing in Alexandra Park, turning round. I divided the body into head, torso and feet. Each frame was filmed independently and I then refilmed the Super 8, on a grid, and filmed on 16mm rewinding the canister each time. This process has inspired me to make several videos, and now one for myself, using 9 frames. I wanted to make a colourful fun video for ‘Doom Monger’, that had an element of humour to it. With 9 screens to watch simultaneously, it’s possible to miss things, so the video may have to be viewed several times. Among other things, I seemingly punch myself, and I outstretch my arms and have to duck down out of their reach. I hammer frames out of the way, and I turn negative on many occasions, and I layer the individual frames so that there is a complex layer of images at other times.”