After recently announcing their third album Late To The World will be released on February 21, leftfield alt-pop duo IDER have shared their anthemic and powerful new single ‘Know How It Hurts’, out now via Nettwerk.

New track ‘Know How It Hurts’ follows recent singles ‘Unlearn’, ‘Girl’, and ‘You Don’t Know How To Drive’, and is a confident song that balances a euphoric and uplifting melody with profound lyrical meaning. Written as a reaction to the Roe v. Wade abortion bans in the USA, it addresses the expectation and ideologies put on women and channels the pain and anger around this to create a positive anthem about personal choice.

Speaking about the track, they say, “we started writing this song a couple of years ago in reaction to the abortion bans in the USA. It’s about the collective feeling of hurt and disempowerment that was felt during this time and continues to be felt. More personally, it’s about looking back at being a young girl and not knowing how to fit in. It’s an anthem for anyone who feels affected by patriarchal ideologies.”

Discussing the video, they say, “the video for ‘Know How It Hurts’ is loosely inspired by the 90s classic and our favourite film, Thelma & Louise. However, instead of driving off the edge of the Grand Canyon (which was slightly out of our budget), we decided to poetically rewrite the ending in which we “burn the patriarchy” and drive off into the night.”