Following her latest release ‘omw!’, Nigerian heritage artist jite returns with a sleek VHS-style visual for ‘limerence’, shot in Los Angeles. Emerging with a familiar tenderness, while weaving through luminous streets and secluded corners, the video captures the kinetic rush of love and attraction; passionate glances and a charged stillness creating a deeply poignant yet magnetic moment, as jite’s vibrant, DIY edge elevates the sonic and visual universe that surrounds her.

Across ‘limerence,’ the young vocalist unpacks the quiet spiral of love, searching for something genuine within the complex spaces of vulnerability and self-doubt. Gliding across sleek, hazy R&B textures, mellow drum breaks, and a rolling bass line cutting through the tension, jite’s warm, sun-kissed vocals feel close and confessional, dripping with melodic intimacy as she explores a universal longing that gradually intensifies the deeper she pleads.

Speaking on the record, jite explains: “This one is for the girls who have a bad habit of deep rumination! I wrote this song about how it feels to question love. You spend so much time with a person and give so much of yourself to them, but can’t help but wonder if it’s genuinely you that they are in love with, or the feeling of just having someone.”

She adds: “I know limerence is such a huge buzzword right now, but the title actually came as an afterthought. I was in the studio with Charlotte Reed (the producer) and as I was preparing to write the second verse and trying to find a word to fit the rhyme scheme, I realized not only that limerence rhymed but also was a word that defined what the whole song was essentially about.”