Sheer Mag give us the final glimpse into upcoming new album Playing Favorites with their larger-than-life single, ‘Eat It and Beat It.’

The band tell, “‘Eat It and Beat It’ is a call to arms. Hard rock is overdue for a new vanguard to redefine the genre and ‘Eat and Beat It’ is an anthem for the next generation. The legacy acts that we grew up admiring and styling ourselves after aren’t going to be around forever, and nor should they be. It’s high time for a new cohort to take over and carry the torch for rock and roll in the 21st century.”