You are currently viewing The Baby Seals release their latest single, ‘Id’d At Aldi’ plus accompanying video

The Baby Seals release their latest single, ‘Id’d At Aldi’ plus accompanying video

The Baby Seals continue their crazy trip towards their debut album, Chaos (out April 19). The Baby Seals deliver their third single, ‘ID’d at Aldi,’ with a rip-roaring adventure around a bargain supermarket. What will be their best buys, and will they get ID’d?

Why does being told you look younger than you are by a complete stranger make you feel so good? Kerry Devine explains the genesis of the song “getting ID’d – last time it happened to me was at Aldi, my response was to take it as a compliment – but then as I walked out I thought to myself, how weird is that? What’s wrong with looking your age?! What is this obsession about looking younger, especially for women, as a man you can be a craggy faced ‘silver fox’ but what is it about women where our currency is directly linked to youth. The song is about us questioning our response and what that says in turn about women older than us.’

Kerry discusses the concept for the video: “I needed some milk, and the band needed a video, so we did what we do best: multitask. The dynamic shots—the ones where Kate and Amos had to be in the trolley, holding the phone—were a reference to the Titanic scene where Kate Winslet and Leonardo DiCaprio are dancing below deck to a jig.”

Kerry says, “It gave the video good pace and helped me run off those little pastel de nata cakes.” The sisters used to make homemade versions of famous films and music videos. Their favourites were ‘Shout’ (a riff on ‘Scream’) and The Spice Girls’ ‘2 Become 1’ (which they turned into ‘4 Becomes 8’).

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