Manchester alt-rock trio False Advertising have released a new single, ‘Don’t Ask Me’.

The track marks the band’s return after their 2021 standalone single ‘Personal Space’ and is the first taste of a larger body of work to come. False Advertising have recently begun to re-engage with live performances, teasing new music at Manchester Punk Festival and Strangeforms earlier this year.

‘Don’t Ask Me’ emerged from frontwoman Jen Hingley‘s experimentation with electronic beats during lockdown, and arrives alongside a video, self-shot by the band, that features a lobster in a supermarket’s live tank. Animator Callum Scott-Dyson contributed stop-motion elements depicting the lobster’s life before capture.

Hingley explains the inspiration behind the clip: “After watching the episode of The Simpsons where Homer keeps a lobster as a pet, I always wondered what would happen if you actually did that. Although it’s difficult to know for sure, as obviously we didn’t want to cause any real harm to real lobsters when making the video…”