Born in Nigeria and now based in Vancouver, multi-disciplinary artist DEBBY FRIDAY will release her supernovic, full-length debut album GOOD LUCK on March 24 via Sub Pop. The album was co-produced and mixed by DEBBY FRIDAY and Graham Walsh (METZ, Holy Fuck) at Candle Recording Studio in Toronto, and mastered by Heba Kadry in New York and the first single from the record ‘SO HARD TO TELL’ is out today.

Of the sublime lead single ‘SO HARD TO TELL,’ FRIDAY offers this, “I have a lower register and speak with vocal fry so I don’t know what came over me when I made this track. I have never in my life sung like this before and I had no idea I could even make these kinds of sounds with my voice. There’s no pitch effects on ‘SO HARD TO TELL,’ it’s all me.”

The video, co-directed by Kevan Funk and DEBBY FRIDAY, sees FRIDAY in prismatic view. Roaming through rocky hillsides, psychedelic forests, ancient stone temples and more, FRIDAY is luminescent and multitudinous – the many versions of herself synthesising into the shape of a burgeoning star.

GOOD LUCK:

1. GOOD LUCK
2. SO HARD TO TELL
3. I GOT IT (feat. Uñas)
4. HOT LOVE
5. HEARTBREAKERRR
6. WHAT A MAN
7. SAFE
8. LET U DOWN
9. PLUTO BABY
10. WAKE UP