Faith Vern, lead singer of notorious Manchester punk band PINS, has shared new single ‘Cold Hearted Woman’. The single, a swaggering and smoky number, marks the launch of her new solo project, The Faux Faux, as well as the relaunch of the Drowned in Sound Singles Club.

With a chill in its bones and a fire in its belly ‘Cold Hearted Woman’ is a debut single that feels as if it has just marched off the set of Peaky Blinders or John Cassavetes’ Gloria. “I’ve always been intrigued by Cindy Sherman, Sylvia Plath, Gregory Crewdson, Virginia Woolf, Nan Goldin to name a few,” explains Faith Vern, “these writers, poets, photographers, artists, who have shown us the beauty and the desperation in the mundane.”

Vern continues “After the birth of my first child I needed more space which meant moving from my one bedroom flat in Prestwich to a ‘proper’ house. Somehow my husband and I convinced ourselves that we should head to the country, little did we know that lockdown was lurking… I was writing about being somewhere and feeling trapped, anxiety and coping mechanisms.

“The chorus ‘I’m a Cold Hearted Woman’ is of course tongue-in-cheek, it’s almost like once everything, all your personality, freedom, joy, is forced out of you, you just sorta go ‘ok fuck it, you think I’m cold, well yes, here it is…’ ”

The accompanying music video was shot and directed by Sean Cheung. Of the video, Vern says “The music video is our take on an all American road trip if it were in the north of England. Using a place that has often felt like purgatory as a visual representation of Cold Hearted Woman felt very apt, for me the video is beauty and torture.”