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flowerovlove is obsessed on new single ‘erase u’

flowerovlove continues her obsession-worthy run of love-obsessed pop bops with ‘erase u,’ a candy-coated tribute to irrational infatuation that practically commands you to clap, snap, and swoon along. Over warm bass, dreamy guitar, and upbeat drums, flowerovlove lays out the struggle in her bright and soothing tone: “You know I’m trying my best to get you out of my head / But I, I, I can’t erase you.”

Co-written with Skyler Stonestreet (Justin Bieber, Dua Lipa, Sabrina Carpenter) and produced by Russell Chell (Tate McRae, Kid Cudi, Juice WRLD), ‘erase u’ is set to appear on flowerovlove’s forthcoming ache in my tooth EP out October 11. The irrepressibly catchy song arrives with a simple but evocative visualizer directed by flowerovlove. Therein, we find our lovestruck heroine caught in a tug-of-war with a boy, but just as he seems poised to win, four young women pull the rope behind her, and eventually grasp at flowerovlove herself, to try and keep her from falling.

As flowerovlove puts it, “‘erase u’ is a hyperbolic crush anthem, where a crush is so delusional you’d die for that person and give anything to just breathe near them. Like, ‘I love you, but we just met.’ ‘erase u’ is when a crush becomes an addiction.”

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