As Rare DM, Erin Hoagg fuses moody pop songwriting, vintage synthesis, and striking visuals. The New York City-based artist will release her second full-length, Attention, on May 29. Now, she shares the pensive and catchy new single ‘Honey,’ which stemmed from the complexity of a budding romance. She ponders the vulnerable rush of admitting you love someone over a meticulous electronic arrangement. A brooding self-directed video, which nods to classic vampire movies, contrasts the euphoric subject matter.

On the single, Rare DM shares: “’Honey’ is my first happy love song. I wrote it during the uncertain time before saying the words ‘I love you’ – you’re in a constant state of butterflies: it’s sweet, vulnerable and a little scary. I wrote it in my old studio in Bushwick when I was being swept up, and really got into the symphony of things, percussive polyrhythms; chopping up my vocals. ‘Honey’ is one of the first songs I finished with producer Ross Fish aka Moffenzeef Modular (also from 4MS). I’m thrilled with how it turned out – super wide and swirly. I really enjoyed dialing in the finishing touches together. It’s one of my favorite songs to perform live.

“’Honey’ the video is leaning into the best part of being in love: having fun and being silly. Dating is a lot of sifting through trash, looking in the wrong places, getting caught up in games, battling decision paralysis… there are so many fish in the sea, you have to be willing to make a fool of yourself to find the right one. I am a strong believer that the most important part of a relationship is making each other laugh. The world is too serious.”