Liverpool punk trio Yee Loi take aim at the modern music industry on ‘Social Suicide’, a blistering response to the pressure on artists to chase views, likes and followers alongside making music. Sisters Rose and Matilda lead the charge on guitar and drums respectively, joined by bassist Don Don for a gloriously back-to-basics blast of punk rock ’n’ roll.
A straight, pounding drum beat sends the track racing forward while Rose piles on dirty distortion and chunky power chords, with a ripping guitar solo adding to the chaos. The Motörhead influence cited by the band genuinely comes through in its gritty rock ’n’ roll drive, leaving pop-punk polish firmly at the door. From behind the kit, Matilda delivers the lead vocal with a sneer, making the frustration behind the song impossible to miss.
The accompanying video keeps things equally uncomplicated, cutting between Yee Loi tearing through the track and simply goofing around together. It perfectly suits a band arguing that music shouldn’t need endless additional content to justify its existence. Raw, fast, catchy and delivered with zero fuss, ‘Social Suicide’ makes a convincing case for simply plugging in and letting the song do the talking.
