Manchester alt-rock outfit False Advertising return with their eagerly anticipated new single ‘The Sorry Window’, out today.

The track follows from 2024’s ‘Don’t Ask Me’, and is a further taste of new material from a larger body of work to come from the band, following from the departure of previous member and drummer (Chris Warr), their 2021 standalone single ‘Personal Space’, and previous album Brainfreeze.

Marking an indie-pop tinted step in their grunge-influence alt-rock sound, ‘The Sorry Window’ (a song title referencing a Curb Your Enthusiasm episode) is upbeat on the surface but upon closer listening coloured by bittersweet nostalgia for missed chances and regret – resonating all the more at this time of year as the nights draw in and the feeling of summer has long faded. This notion is explored in the track’s music video, filmed by the band in in Anglesey with glimpses of them playing at 2000 Trees Festival (filmed by Gareth Bull), the video tells the story of a protagonist revisiting places from a happier time, with a sense of longing to find a resolution.