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Shira Elias shares funky new single ‘HOOK’D’

LA-based futuristic R&B-funk artist, Shira Elias, announces her sophomore EP, SERVICES the EP, due out December 2. ‘HOOK’D,’ the first taste of the project, is a romantic funk-filled groove, out everywhere now.

The forthcoming six-track collection from Shira Elias, SERVICES the EP, encapsulates the singer’s growth as she further establishes her sound and discovers more of herself–both as an artist and as a person. The release of the EP picks up where Elias’ 2020 debut EP, GOODS the EP left off. It kicks off a new chapter for the singer, one that is refined and self-assured. Elias explains, “Where GOODS was my first solo endeavor, really trying to find a voice while still living and grinding in New York, SERVICES is me exploring a new world, moving to Los Angeles during a global pandemic, and trying to love who I am. I think you can really hear the evolution and the difference in the writing and production.” Produced by MEGA, Elias is thrilled to share her most realized body of work to date.

The EP’s first single out now, ‘HOOK’D’ explores the thrilling early stages of an all-consuming crush, and is just a taste of what’s to come from the captivating vocalist. The track masterfully blends Elias’ smooth vocals with a funky bassline and an electric, futuristic R&B sound. “‘HOOK’D’ is about animalistic love; that carnal, raw, exciting feeling of the chase at the beginning of a connection,” shares Elias. “It’s supposed to sound like the sparks that fly and build inside of you when you are attracted to someone but the mystery of not knowing where it will go.”

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